Empire Digital Signs
DOOH UGC Social media

Where UGC and DOOH Meet

WHERE UGC AND DOOH MEET

 

By 2017, you’ve probably heard the term “User Generated Content” countless times. You may have even purchased a share of voice on a digital signage platform or (Digital-Out-Of-Home advertising). Despite knowing about these entities separately, have you thought about getting these two buzz-phrases to work their best for your organization? Don’t just go through the marketing motions when it comes to these two, because they are here to stay. Most importantly, they can positively affect the bottom line when they work hand in hand.

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digital signage

6 Pro-Tips for Managing a Large Digital Signage Network

6 PRO-TIPS FOR MANAGING A LARGE DIGITAL SIGNAGE NETWORK

 

While digital signage software becomes more and more intuitive, managing a few screens has become virtually a piece of cake. However, large digital signage networks (including 15 or more players) can still be quite the challenge for marketing and IT departments. […]

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Print and Digital: No One Said You Have to Choose.

HYBRID SIGNAGE: PRINT AND DIGITAL- NO ONE SAID YOU HAVE TO CHOOSE.

A tale as old as the 1990’s- print versus digital. There are the print-devotees who stay true to their roots and there are the techies- who are convinced that print will someday be a thing of the past. […]

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Digital Directory

Let’s get digital: why digital signage is the best thing to ever happen to print.

Why Digital Signage is the Best Thing to Ever Happen to Print.

There’s a good reason everyone’s walking around with a Smartphone nowadays. […]

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The Importance of Imagery in DOOH Advertising

The Importance of Imagery in DOOH Advertising

Have you ever heard the saying that a picture is worth a thousand words? Even though pictures are digital and can be manipulated in all sorts of ways the saying still rings true, especially in Digital-Out-Of-Home advertising.

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DOOH advertising

In the News: Bill Gray’s Regional Iceplex and Empire Digital Signs Announce Partnership

Bill Gray’s Iceplex and Empire Digital Signs Announce DOOH Partnership.

ROCHESTER, NY (February 12, 2016):

Bill Gray’s Iceplex, one of North America’s premier hockey tournament venues has partnered with Empire Digital Signs, LLC the companies announced today. The partnership addresses the requirement for Digital-Out-Of-Home advertising within the venue. Digital advertising allows the Iceplex’s sponsors another means to communicate with the facility’s 1.5 million annual visitors.

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DOOH advertising

The Marketer’s Go-To Guide for DOOH Advertising in 2016

The Marketer’s Go-To Guide for DOOH Advertising in 2016:

Advertising has changed dramatically in the last decade. People have the ability to personalize the way they consume media and have become increasingly skeptical of traditional advertising. This means now is the time to change our way of thinking. […]

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User Interface

Content is King.

You can say it until your blue in the face, but it isn’t until your content fails you that you will realize that this component controls the digital signage market. I come from a marketing background, so I tend to take for granted that these things come naturally to me. I understand the importance of the messages you send to the world. It wasn’t until I got into digital signage that I realized it’s easier said than done. […]

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