Bill Gray’s Iceplex and Empire Digital Signs Announce DOOH Partnership.
ROCHESTER, NY (February 12, 2016):
Bill Gray’s Iceplex, one of North America’s premier hockey tournament venues has partnered with Empire Digital Signs, LLC the companies announced today. The partnership addresses the requirement for Digital-Out-Of-Home advertising within the venue. Digital advertising allows the Iceplex’s sponsors another means to communicate with the facility’s 1.5 million annual visitors.
The phase one addition to the Iceplex is a 90” display, which was installed on February 7th in the upper lobby at the Iceplex. The massive display can accommodate both image and video advertisements. The partnership will also provide potential sponsors with exclusive digital options including customized interactive systems, video walls and standard digital signage.
“We’re seeing the demand for DOOH advertising increase dramatically in Rochester. Both venues and sponsors are looking to digital, mainly because of the flexibility. The ability for a customer to remotely update as well as schedule their advertisement makes it a ‘no-brainer,’” said Wayne Didas, President of Empire Digital Signs, LLC, “We’re excited to continue to move forward with the Bill Gray’s Regional Iceplex and find creative ways to expand their DOOH network.”
“We are thrilled to partner with Empire Digital Signs on this projects”, said Chris Woodworth, General Manager of Bill Gray’s Regional Iceplex. “It is not only gives us and our partner companies an opportunity to better communicate with the many patrons at our facility, but is a state of the art product that enhances our customer’s experience”.
For more information on DOOH advertising in the Bill Gray’s Regional Iceplex contact Empire Digital Signs at (585) 458-6087 or Bill Gray’s Iceplex at (585) 424-4625.
About Bill Gray’s Regional Iceplex: Bill Gray’s Regional Iceplex is a 170,000 square foot, multi-sport facility located on the campus of Monroe Community College. It is home to 4 NHL sized ice rinks, a Bill Grays Restaurant Tap Room, Abbott’s Frozen Custard, Coffee Etc. gourmet coffee shop, Locker Room Sports retail hockey store, Invitational Tournaments, Travel Team USA. It is also the training facility for the Rochester Americans AHL team and home to Nazareth Ice Hockey, Rochester Youth Hockey, Rochester Americans Junior Hockey, Rochester Americans Tier 1 Hockey teams, Spencerport High School Hockey, ROC City Roller Derby, Rochester Ice Cats Hockey, Selects Hockey, Rochester Sled Hockey, and numerous other organizations. For more information, visit www.billgraysiceplex.com.
About Empire Digital Signs, LLC: Empire Digital Signs is a full service digital signage integration company located in Eastman Business Park in Rochester, NY. EDS specializes in interactive digital signage, standard digital signage, Digital-Out-Of-Home Advertising and digital event rentals. EDS is also owners of the Interactive Digital Concierge DOOH advertising platform as well as digital advertising systems at Clover Lanes, Pittsford and the Rochester Institute of Technology’s Student Alumni Union.
