With the rise in digital signage, a lot of questions can arise when deciding whether or not to make the investment. We have gathered some of the most common questions that we get asked, in hopes to ease some decisions or simply provide clarification!
1. What is digital signage?
Digital signage is content that is shown on digital displays (screens) in order to convey messages to specific audiences at specific times. The three components of digital signage are the display itself, the content shown, and a media player (this connects the content to the display).
2. Will my business benefit from digital signage?
Does your business have a message or messages you want to convey to customers or potential customers? Do your messages, specials, or promotions ever change? Then yes, your business will benefit. Saving time and money, improving operational efficiency, and attracting more customers, are among the many advantages of implementing digital signage into your business plan and day to day operations.
3. What are the purchasing options?
Are you starting from scratch, or do you already have the hardware or screens you will need? An established and professional digital signage company will work with you and determine what you have and what you need – rather than convincing you that you need to buy everything directly from them. Set up a consultation to discuss your needs and we will come up with the best solution to fit your budget.
4. What kind of content should I use?
Your digital signage content can be used to communicate virtually anything: product information, employee updates, event schedules, room locations, and so much more. Use text, photos, eye catching videos and motion graphics, live feeds, and other widgets to attract attention and get important messages to those who need or want it most.
5. Is it easy to change content?
Unlike traditional posters and boards, you don’t have to use your valuable time or resources if your message changes or you need to make an update. With digital signage software, content can be updated within seconds, from any location, and even scheduled to avoid any last minute rushing or missed deadlines.
6. What kind of maintenance should I expect with my digital signage?
While manufacture warranties vary in length, Empire Digital Signs only uses commercial grade displays – meaning they are designed to last. When it comes to software, we keep you up to date on the latest technology and are here when you need us.
7. What are the benefits of a media player vs. a thumb drive to play content?
One of the biggest benefits of using a media player is the convenience of the software. You’re busy, and don’t have the time to change your content manually every time you have a new message or something changes (for example, if something changes on your menu at a restaurant). Let your digital signage work for you, with immediate updates and the ability to schedule and zone your content.
8. Does it allow for data integration?
We can integrate into just about any database – calendars, library catalogs, open meetings, websites, you name it. You want your digital signage to create operational efficiency within your facility – working for you so you can focus on your customers and employees.
9. Can my digital displays show different messages at the same time?
You have the ability to choose what displays show what content, and even have multiple messages on one. EDS will assist you in choosing a Content Management System (CMS) that will best suit your needs.
10. Why choose Empire Digital Signs over other digital signage companies?
What makes us different is that we take you from start to finish with turn-key solutions. We are there for you from your initial consultation to long after your installation, providing support for anything that may arise. Digital signage is what we do, not just an aspect of our business. We care for our customers and want to give them the solutions that are best going to fit their needs – now and in the future.
