Why Digital Signage is the Best Thing to Ever Happen to Print.
There’s a good reason everyone’s walking around with a Smartphone nowadays.
Steve Jobs woke up one morning and was like, “Hey, I’m going to make everyone’s lives a little easier by combining everything that’s important to them into one single device.”
Then BOOM. The digital volcano erupted and the lava runneth over – evolving things that were thought to be stuck in their outdated form forever.
Book -> Kindle | Walkman -> iPod | Human workers -> Robot employees
You get the point.
But there’s a lot of hesitation when it comes to digitizing print. ‘That doesn’t even make sense,’ you’re probably telling yourself. But here’s the thing – it does make sense. Digitizing print allows you to generate, update and operate your messaging from a single remote PC, taking advantage of Jobs’ idea to combine all necessary items into a one-stop-shop and, of course, making everyone’s lives a little easier.
All of the content stays exactly the same. But the possibilities multiply.
Take for example:
Digital Signage: Like traditional print, digital signage is an effective way to get your message to your audience. Unlike traditional print, digital signage can rotate through multiple slides, be updated in real time, and can even be entirely interactive through touch-screen technology.
Interactive Wayfinding: Why waste your time fumbling with a paper map when you can plop yourself right in the middle of a 3D rendering of your location? Interactive wayfinding provides mobile or turn-by-turn directions, informational pop-ups and 360 panoramic views to help you find your way around.
Video Walls: Largescale presentations. Promotional videos. Picture slideshows. Whatever content it may be, a video wall is one heck of a way to get some serious attention from your audience.
Truth is, if you’re not progressing, you’re regressing. Yes, traditional print ain’t necessarily broke, so it don’t necessarily need fixin’. But at the same time, if you don’t take advantage of ever-evolving industry trends, where will that leave you five years down the road when we’ve got things like digital signage and human cloning down to a science?
And now, please enjoy this awesomely bad music video from the 80’s.
(A perfect example of why it’s so important to go digital.)
