Empire Digital Signs
DOOH UGC Social media

Where UGC and DOOH Meet

WHERE UGC AND DOOH MEET

 

By 2017, you’ve probably heard the term “User Generated Content” countless times. You may have even purchased a share of voice on a digital signage platform or (Digital-Out-Of-Home advertising). Despite knowing about these entities separately, have you thought about getting these two buzz-phrases to work their best for your organization? Don’t just go through the marketing motions when it comes to these two, because they are here to stay. Most importantly, they can positively affect the bottom line when they work hand in hand.

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Print and Digital: No One Said You Have to Choose.

HYBRID SIGNAGE: PRINT AND DIGITAL- NO ONE SAID YOU HAVE TO CHOOSE.

A tale as old as the 1990’s- print versus digital. There are the print-devotees who stay true to their roots and there are the techies- who are convinced that print will someday be a thing of the past. […]

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DOOH advertising

The Marketer’s Go-To Guide for DOOH Advertising in 2016

The Marketer’s Go-To Guide for DOOH Advertising in 2016:

Advertising has changed dramatically in the last decade. People have the ability to personalize the way they consume media and have become increasingly skeptical of traditional advertising. This means now is the time to change our way of thinking. […]

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