
The Endless Possibilities of Digital Signage
After Interning for Empire Digital Signs for two semesters, our Intern Derek VanOrman discusses his interpretation of the digital signage market as well as the possibilities for businesses to implement such technology:
Digital signage is rapidly becoming a sought after tool from restaurants to local businesses alike because of the many benefits one could have from owning one. But today digital signage is becoming more than just a platform to display content based on their own business alone. In fact, digital signage has begun to show how useful and profitable it can really be. Businesses everywhere have already begun to experience the impact that can come from digital displays. So much so, that digital signage is now the new platform for Digital Out Of Home Advertising, where local businesses have the opportunity to engage with potential customers right where they stand. […]

What it Means to be an Integration Company
Digital Signage Integration
Digital signage seems pretty straight forward right? It’s just a TV with a USB right?
Well of course that’s not the case or else there wouldn’t be hundreds of companies dedicated to developing, manufacturing, integrating and maintaining digital signage. Between the four components that make up digital signage solutions (screens, media players, software and content) there are multiple companies who manufacture each one. So believe it or not, this market tends to be very fragmented and complicated. […]

User Interface Design Best Practices
What is a user interface?
According to PC Magazine it is “The way a person interacts with a computer, tablet, smartphone or other electronic device. The user interface (UI) comprises the screen menus and icons, keyboard shortcuts, mouse and gesture movements, command language and online help, as well as physical buttons, dials and levers.” These user interface designs are not limited to digital, it can come in the form of an analogue device such as a TV remote, car stereo, or video game controller. In a sense it is how a human interacts with the digital world. […]